Bally Technologies, Inc. and Trump Entertainment Resorts, Inc announced that they signed a contract to wire ticket-in, ticket-out systems at three Atlantic City casinos. The change will cover more than 8,000 slot machines. Trump has selected eTICKET to improve its costumers’ experience at the Taj Mahal, Trump Marina and Trump Plaza.

“Selecting eTICKET and replacing our existing two-wire ticketing system was a natural choice for us.” Virginia McDowell, Executive Vice President and Chief Information Officer of Trump Entertainment Resorts, explained. “Bally Power Promotions fits in very well with our planned marketing programs by giving us the ability to offer our guests downloadable promotional credits right at the game.”

Tom Reilly, Vice President, Eastern Region System Sales for Bally, said that the company is moving toward a 100-percent market-share position in Atlantic City with its single-wire ticketing technology.

The change to eTICKET is expected to be finished by the end of 2006.