Aristocrat looks towards Asia

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Aristocrat Leisure Ltd. aims to earn 85 percent of its incomes outside Australia within five years in Asia, the U.S. and Russia. The company is the world’s second biggest manufacturer of slot machines and it gets almost 75 percent of its profits from outside Australia.

“Aristocrat supplied almost 55 percent of the slot machines in the first Las Vegas-style casinos built in Macao,” CEO Paul Oneile said. “The company would be disappointed if it didn’t get a similar market share in the three casinos being built by Melco PBL Entertainment’s Macau venture.”

Macau Gaming venture Melco International Development Ltd., which is run by Stanley Ho, and James Packer’s Publishing & Broadcasting Ltd., will open a 220-gaming table casino called Crown Macau in the second quarter of 2007.

Aristocrat is also earning profits from Las Vegas Strip and the new casinos in Pennsylvania and California, according to CEO Oneile. The company also sells its products to the Russian and Japanese markets.